Logo symbols (a.k.a. brand marks or pictorial marks) are graphic icons, symbols or images that reflect the brand's identity or activity. Normally, these types of logos represent an object from the real world.
These are image-based logos that use abstract forms to reflect a company's branding. Unlike pictorial marks that represent a real object, abstract logo marks are more metaphorical.
Mascot logos consist of illustrated characters that act as visual representations or “ambassadors” for a brand. They can be anything from fictitious creatures to real people, as long as they reflect the brand’s identity.
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Emblems, also known as badge logos, are typically reminiscent of crests. They combine text and symbolic imagery to form ornate designs with a traditional feel.
This type of logo combines (surprise, surprise) images with words. For example, a combination logo could consist of an icon with a wordmark, or a mascot with a letterform and so on. Some brands have one main logo in the form of a combination mark, while occasionally splitting up the text and imagery to better suit various contexts.
Wordmarks (a.k.a. logotypes) consist of the company’s name, written in a certain typeface. While this may sound very straightforward, as Steve Jobs said, “Simple can be harder than complex.” To successfully learn how to design a logo, you need to pay extra attention to every little detail.
Lettermarks (a.k.a. monogram logos) are typography logos that are made up of the brand’s initials. In most cases, brands that have monogram logos are referred to by their abbreviated version when speaking, like IBM and NASA (when was the last time you heard someone say National Aeronautics and Space Administration?).
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All of our strategies work towards the growth of businesses far and wide. The focal point of our efforts remains to be higher revenues and ROIs for our clientele. We are here because of our loyal customers. There is no way that we would want anything less than the best for our excellent clientele.s
If there is one thing that you could learn from decades of experience in marketing, it is the significance of customization. We strongly disagree with the broad selling, one-size-fits-all ideology advertised by multiple agencies in the market. We build a design from a knot and tie the tapestry according to the client’s specifications.
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